Maybe because I started my professional life at a law firm, my issue with using A.I. for writing content or rewriting meta titles and descriptions is that the company potentially opens itself to legal issues.
Trusting AI to rewrite your meta descriptions could potentially raise several legal issues, including:
- Intellectual property infringement: If the AI system generates meta descriptions that copy or closely resemble existing content, it could lead to claims of intellectual property infringement. This could happen if the AI system is not trained to recognise copyrighted material or if it uses copyrighted material without permission.
- Misrepresentation or false advertising: The meta descriptions generated by the AI system may not accurately reflect the content of the web page or the product or service sold. This could potentially lead to claims of misrepresentation or false advertising, particularly if the meta descriptions are misleading or deceptive.
- Liability for errors or omissions: If the AI system generates meta descriptions that contain errors or omissions, such as incorrect information about the content of the web page, the website owner could potentially be held liable for any harm that results from this misinformation.
- Data privacy and security: The AI system may be accessing and analysing large amounts of data to generate meta descriptions, which could raise concerns about data privacy and security. This is particularly important if the data being analysed includes personal or sensitive information.
While there is a ‘gold rush’ style hype around AI and the mass implementation of AI across websites, businesses that use AI to generate meta descriptions should be aware of these potential legal issues. Not only that but take steps to ensure that their AI systems are properly configured, accurate, and in compliance with relevant laws and regulations.