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Category: Social Media

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Social Media & The End of Authenticity

Posted on May 24, 2023May 25, 2023 by Martin Jeffrey

Buckle up because the future of social media is about to get a lot more robotic. The rise of AI-generated content has been a hot topic lately, but according to machine learning expert Santiago, we haven’t seen anything yet. In a bold prediction, Santiago suggests that within just a few years, every single image on…

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Why (some) Social Media Agencies Need to Change

Posted on May 23, 2023May 24, 2023 by Martin Jeffrey

As the Twitter situation unfolds, we’re reminded of the importance of brand management. I’ve always believed that social media agencies should focus on brand management and reputation-handling services, not selling social media posts per month etc. The agency should be the brand’s eyes and ears on social media, and work with the client to protect…

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