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Category: Content Strategy

How to Transform Old Content into Gold

Content Alchemy: How to Transform Old Content into Gold

Posted on May 23, 2023June 3, 2023 by Martin Jeffrey

As a marketer, you know the importance of keeping your website’s content fresh and up-to-date. But what about your old, dated content? Should you get rid of it? Not so fast. There are actually several ways you can repurpose it to drive SEO rankings. First, audit your existing content to identify candidates for repurposing. Look…

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