SEO & AI Insights: Unleashing the Power of Digital Marketing
If you’re in the business of buying and selling domain names, you know that finding the perfect domain is like discovering hidden pirate treasure. It’s an exciting venture, but the real success lies in selling those domains quickly and at a profit. Here are some tried and true tips to help you navigate through the…
Link popularity can have a significant impact on the search engine optimisation (SEO) of a website, but many website owners don’t fully understand what it is or how to improve it. To address these questions, I will define what is link popularity, how it is measured and examine its SEO importance. I will also provide…
Search engine optimization (SEO) is an essential component of any online marketing strategy. To attract more visitors to your website, you must make sure that your site ranks well in search engine results pages (SERPs). One way to boost your rankings is by using long tail keywords in your content. In this article, we’ll explore…
With Google’s plans to remove support for third-party cookies by the end of 2024 big changes are coming to the way e-commerce retailers collect user data and target ads. Concerns over web privacy have been growing in recent years, as evidenced by initiatives like the EU’s GDPR legislation and various data protection scandals hitting big…
Buckle up because the future of social media is about to get a lot more robotic. The rise of AI-generated content has been a hot topic lately, but according to machine learning expert Santiago, we haven’t seen anything yet. In a bold prediction, Santiago suggests that within just a few years, every single image on…
As a marketer, you know the importance of keeping your website’s content fresh and up-to-date. But what about your old, dated content? Should you get rid of it? Not so fast. There are actually several ways you can repurpose it to drive SEO rankings. First, audit your existing content to identify candidates for repurposing. Look…
Maybe because I started my professional life at a law firm, my issue with using A.I. for writing content or rewriting meta titles and descriptions is that the company potentially opens itself to legal issues. Trusting AI to rewrite your meta descriptions could potentially raise several legal issues, including: While there is a ‘gold rush’…
As the Twitter situation unfolds, we’re reminded of the importance of brand management. I’ve always believed that social media agencies should focus on brand management and reputation-handling services, not selling social media posts per month etc. The agency should be the brand’s eyes and ears on social media, and work with the client to protect…
There was a time when pretty much all you needed to do to get your website ranking was to include relevant key terms in your content and search engines would use that information to display results to users. I know, because I was there the very month Google launched, helping clients reach their ideal audience…
Digital marketers talk about SEO all the time. This might give the impression that there’s only one type of SEO. But when it comes to large companies with complex websites, a specialised form of SEO called Enterprise SEO is needed. What is SEO? Most people are familiar with SEO; the process of getting your web…